How your organization presents itself to the world can make the difference between success and failure. Your logo is the central piece of identity that communicates the character of your business. Its main function is to create and reinforce your brand identity.
Every piece of your marketing material will be wearing your logo. Be sure you get it right, or it could prove very costly in the long run. To add value to your business and put you on the road to success, there are several qualities your logo should have.
Your logo should identify
Your logo should convey something essential about your organization’s identity. The design should reflect your unique personality, attitude, your sense of style, professionalism or fun, or whatever it is your organization is about. A well thought out logo will promote those qualities you want people to associate with you.
logo should be recognizable.
It must be distinct, easy to read and comprehend, and unique enough to avoid confusion with other logos. Your logo must have character and personality through strong composition, use of color, typography and savvy design. Your customers must be able to easily recognize your logo and associate it with your business every time they see it.
logo should be memorable.
Your logo design must be interesting enough to make a strong impression, and yet simple enough to deliver a clear message. It should instill a positive feeling in your customers that resonates long after they've seen your logo.
Your logo should be adaptable.
You will need to use your logo across many different media, from business cards and letterheads to presentations and packaging. A good logo must be adaptable enough to work in any situation you encounter.
To meet these needs, your logo should look good in black and white as well as in color. In terms of size your logo should be simple enough to look good quite small on a business card, yet interesting enough to hold its own on a poster or billboard.
Your logo should stand
the test of time.
To be an effective branding tool, your logo should stay with you as your business grows. You shouldn't change your logo when you grow tired of it. That just dilutes it's strength, and defeats the hard work you've put into the building of your brand. Consistency is important to building a strong brand. A well-designed professional logo will thereby serve as an increasingly valuable representative of your organization for years to come.
Your logo should be
A Designing Woman.
Our expertise will help establish your logo as a valuable tool, so you can focus on the other details of growing your business.
Or, call us at 602-840-1117 today to get started.
The answer to that question may surprise you. To put it simply, if you already have a business, you already have a brand. Every way you present your business creates an outward impression, and that impression is your branding.
Take a look at some different ways business cards can stand out from the pack.
Every business owner who’s wrestling with budgets sometimes wonders if their marketing is truly worth the effort and expense.
The answer, especially in "these tough times," is YES!